Sigur Ros on Gogoyoko music service

Something sigur rós care deeply about is fair play in music. here is georg talking about gogoyoko – a new online music store and social network where artists receive 100% of their sales revenue and a 40% cut of gogoyoko’s advertising revenue, based on the streaming of their music.

georg: “finally there is something that actually changes things, rather than just slightly … this is taking the concept a lot further”

(via eighteen seconds to sunrise)